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An isometric business infrastructure being builtDisconnected tools are connected by a central Union Hatch layer, then four districts are demonstrated in turn: a CRM pipeline, an AI agent with human approval, an intelligence layer producing a sourced recommendation, and a knowledge repository answering a question. Finally all four join one shared network.PoliciesDocumentationProceduresTrainingAsk the knowledge baseHow do we onboard a new customer?Answer · from 4 sourcesOnboarding a new customer1. Create the account and owner in the CRMOnboarding checklist2. Send the welcome pack and kickoff inviteCustomer comms guide3. Set up billing and accessBilling set-up procedure4. Book the 30-day reviewAccount review policy1 · Approval log2 · Order system3 · Ops ticketsFinancenot relevant herePattern · wait by step (example)OrderCheckApproveFulfilRecommendation · proposedReview the purchase-order approval stepOrders wait longest at approval, and thewait has grown over recent weeks.Based on1 Approval log2 Order system3 Ops ticketsReportsOutdated reportSpreadsheetsManual copy-pasteDocsScattered knowledgeUNION HATCHCalendarDouble-bookedCRMDuplicate recordsInboxMissed follow-upWaiting on manual entrycopied by handCRM intelligence→ 04AI agents→ 05Intelligence→ 06Knowledge→ 07Integrationsone connected layerWebsite formexternal channel02 Lead captureWaitingProcessing…Done ✓03 QualificationWaitingProcessing…Done ✓04 AssignmentWaitingProcessing…Done ✓05 Follow-upWaitingProcessing…Done ✓06 CRM updateWaitingProcessing…Done ✓Lead recordWebsite enquiryStageNew enquiryCapturedQualifiedAssignedFollow-up setSynced to CRMFit—High fitOwnerUnassignedSales · Team ANext—Call · Tue 10:00Workflow completerecord updated in CRMPricing policyBillingCRMSupportAGENTAI agentIdleRequest receivedRetrieving contextEvaluating contextAction preparedAwaiting approvalExecutingCompleteBilling integrationRequest · customer email“We’d like to move to the larger planbefore our renewal. Is that possible?”Context retrievedSupport — open ticketsCRM — account historyBilling — current contractPricing policy — upgrade termsProposed actionOffer a prorated upgrade this monthContract allows mid-term changes;no open billing issues.Needs approvalAccount managerReview requested…Approved ✓Executedquote sent · CRM updatedCRM intelligenceAI agentsIntelligenceKnowledgeUnion Hatch

01 / The idea

Intelligence,built intoyour business.

Your tools, workflows, and knowledge — connected through intelligent systems that help your business move forward.

Scattered line segments draw themselves, assemble into six modular blocks, and connect into one structure with signals flowing between them.

Solutions

We don’t just automate tasks.
We build intelligence into how businesses operate.

Rule-based automation is already built into most software. Our work starts where it stops: systems that understand your context, connect your tools, and help your team decide. Automation runs underneath — as an enabler, not the product.

  • 01

    CRM intelligence

    Lead capture, qualification, assignment, follow-ups and record updates across the full customer lifecycle — so nothing slips between tools.

  • 02

    Custom AI agents

    Purpose-built agents that read context from your systems, prepare actions, ask for approval where it matters, and act through your integrations.

  • 03

    Internal recommendation systems

    Recommendations drawn from your own operational data, with the sources shown, so teams can see why a next step is suggested.

  • 04

    AI consultation & decision support

    Working sessions to find where intelligence will actually pay off in your operations, and support in deciding what to build first.

  • 05

    Knowledge & learning systems

    Policies, procedures and training material turned into a repository your team can ask questions of — with answers that cite where they came from.

  • 06

    Integrations between systems

    Connections between the tools you already use, so data moves where it is needed and automation can run underneath everything above.

Figures: Hairline by Lucas Markes — move your pointer over them.

Approach

Practical systems,
designed with you.

  1. 01

    Map how work actually moves

    We start with your operations, not a product: where information enters, where it waits, and where decisions get made.

  2. 02

    Design the intelligence layer

    Together we decide what the system should understand, what it may do on its own, and where a person must approve.

  3. 03

    Build on the tools you have

    We connect your existing CRM, inbox, documents and data, and test against real cases from your business.

  4. 04

    Refine it in use

    Systems improve once people use them. We adjust prompts, rules, sources and integrations as your operations change.

About Union Hatch

Union Hatch is a technology partner for startups, growing companies and operations teams. We design and implement intelligent operational infrastructure: CRM intelligence, custom AI agents, internal recommendation systems, and knowledge and learning systems — connected to the tools you already rely on.

We are not a chatbot vendor. We build the systems that sit between your tools and your people, so growth doesn’t depend on more manual coordination.

Contact

Tell us what
you need.

Describe the problem in your own words — the tools involved, where work waits, what a better outcome looks like. We’ll come back with questions and a sensible first step.

We only use these details to reply to you.